Sales Effectiveness

To effectively and economically deliver value to customers based on loyalty drivers, sales and marketing resources  must be appropriately integrated and leveraged.

Integration of field sales activities, with inside sales; customer service; web-site; catalog; email and other customer touch-points creates a holistic customer experience to advance the relationship and grow sales.  

Hunter’s consultants will partner with you to identify the skills and behaviors required for customer-facing roles, based on customer needs and preferences; help create Customer coverage models and sales organization design; assist in Sales process design, including metrics; processes; and supporting infrastructure; and identify the distinguishing activity and behavior characteristics that lead to high performance in customer-facing roles.


Hunter core competencies in support of this area include:

  • Sales Coverage Design
  • Position Definition Workshop
  • Behavioral Assessment
  • Training Design & Delivery
  • Readiness Assessment
  • VBC Workshop