Manufacturing

Hunter clients in manufacturing have included Rockwell; Lenze; OilGear; Parker Hannifin; John Deere; 3M; Bradley Corporation; Case Corporation; Johnson Controls; Kohler Company; and Steelcase among others.

From manufacture of furniture to automation control to pumps and agricultural equipment, Hunter has helped manufacturing clients to grow their businesses through a transformation from product orientation to customer orientation.

 

Related products in this industry have included:

  • Customer research to bring into focus the loyalty drivers and needs of top key accounts;
  • Market research to identify parallel markets; improvements to value propositions and positioning; and even new product design and launch to expand the business;
  • Lead generation, from creation of lists to profiling of accounts to qualification of leads and setting of appointments for field sales and on through the closed loop process to track those leads through to disposition;
  • Benchmarking of key sales behaviors required in a manufacturing environment, used both in recruiting tools to improve quality of new candidates and in assessment of the existing sales organization to identify gaps and create tailored training with measurable impact on sales growth