Hunter’s Industrial vertical has included support to OilGear; 3M Industrial; Power Curbers; Parker Hannifin; Kennametal; Akzo Nobel; Rust-oleum; Walthers Company; Deere & Company; and Rockwell.

Working with both direct sales and distribution channels in this vertical, Hunter’s focus has been to deepen the understanding of OEM and end-user needs and enhance the coverage model to improve ability to deliver on those needs.

Examples of projects with Industrial customers include:

• Account-based loyalty research, to identify drivers of loyalty for specific, strategic accounts and align account teams to deliver on those drivers;
• New product launch – from vetting of market needs to development of launch and marketing strategy through measurement of results;
• List acquisition; lead generation; and appointment setting;
• Account management, including product and account penetration for growth;
• Profiling and penetration of new markets;
• Value proposition evaluation and confirmation;
• Sales process mapping and design;
• Organization structure and sales optimization;