Financial Services / Banking

Hunter’s focus in the Financial Services industry has been to help customers in this space deepen their understanding of their customers and market; align initiatives and actions to increase customer loyalty; and to implement cost effective coverage models for retaining customers and growing revenue.

Key customers in this segment include MasterCard; CUNA Mutual; Associated Bank; Bank of America; Blue Cross and Blue Shield; and Wausau Financial.


Related products in this industry have included:

  • Account-based loyalty research providing strategic account teams with unique insight into the loyalty drivers and needs of the specific account they support;
  • Sales process mapping and process re-design to increase effectiveness and efficiency of sales process to generate revenue and growth;
  • Account management, in which Hunter representatives have worked as a seamless extension of client sales teams to manage relationships with our clients’ customers; promote new products; and close inside sales.