Computing / Electronics

Hunter has a long history of sales & marketing supporting and customer experience management for a wide array of computer and electronics companies, including Toshiba; Lexmark; Imation; Belkin; Panasonic; General Dynamics; DRS; and Asus. In fact, Hunter has built, run, and managed more customer support centers in this industry than any other.

The programs in this vertical have included sales of rugged laptops; tablets; printers; and a variety of peripherals into diverse markets from state and local government to military to schools and academia and law offices and other professional services organizations.

 

In each case, Hunter’s focus has been on:

  • Bringing the needs of each market into clearer focus, through profiling; voice of customer; and segmentation
  • Creating cost-effective and ROI-oriented sales coverage models to optimize delivery against customer needs
  • Leveraging that understanding of needs into value-based communications; nurturing of relationships; and increasing of customer loyalty