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Victor Hunter
President
Vic is founder and president of Hunter Business
Group LLC. He is nationally known for his expertise in business-to-business
direct marketing and service to the nation's leading companies.
Founded in 1981, Hunter is the first consulting and service
company dedicated solely to increasing the productivity of
businesses by assisting them to sell products and services
to other businesses, institutions, and professionals. Hunter
Business Group has developed tools and processes that change
the way businesses are run here in the United States, as well
as in Australia, Hong Kong, Tokyo, and throughout Europe.
Vic and his company remain dedicated to the development of
strategic plans and program design. Actually doing the development
and piloting of profitable business direct marketing programs
in his own development center creates a reality check in the
consulting practice.
Prior to starting his consulting business,
Vic was president of Business and Institutional Furniture,
a direct mail business furniture and equipment distributor
in Milwaukee. Before that, Vic was Director of Marketing for
a manufacturing company in Green Bay, Wisconsin. He currently
serves on the Board of Directors for Wm. K. Walthers Inc.,
as well as being past Chairman of the World Presidents Organization,
Wisconsin Chapter.
Vic holds an MBA from Harvard and a BA from
Purdue. He has given an Industry Expert Briefing to the Harvard
first year Marketing MBA Staff, and has also been a guest
lecturer at Northwestern's Medill School, the University of
Chicago Graduate Business School and Columbia University.
He is a frequent speaker at the Direct Marketing to Business
Conferences, the NCDM, and the DMA Business-to-Business Conferences.
Vic serves on the Board of Directors for SAMA (Strategic Accounts
Management Association). He serves the Purdue College of Science
as a member of the Dean’s Leadership Council and was
awarded the 2006 Distinguished Science Alumni Award.
Vic is the author of Business to
Business Marketing: Creating a Community of Customers,
which provides a comprehensive model for doing business in
the new customer-focused environment and the practical guidance
for implementing profitable, customer-driven marketing programs.
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