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I need more customers

A common statement. To grow, most businesses need to increase the number of customers year-to-year. This is a function of both keeping the customers you have and acquiring new customers.
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End User Customers Matter in B2B



I have heard it often said by manufacturers that their customers are their distribution partners.  While it is true that these partners often pay for stocking products, they must eventually sell to end user customers that consume those products.  Manufacturers that have a strong or exclusive channel(s) often do not have, or have limited line of sight to the end user customer.  They rely heavily on their partners to communicate, market and sell to the end users.
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Product Penetration